An Artisanal Collective Programme · 2027

Living Heritage.
Living Economies.

The Cultural Heritage Tourism & Innovation Series brings together communities, tourism leaders, cultural institutions and innovators to explore how authentic experiences, responsible technology and fair trade can create lasting local prosperity.

Explore the series ↓

Online discussions planned throughout 2027 · Selected live industry sessions under discussion

Cultural dancers celebrating community heritage
CULTURAL HERITAGE   ·   EXPERIENTIAL TRAVEL   ·   COMMUNITY LIVELIHOODS   ·   RESPONSIBLE INNOVATION
The programme

From storytelling to storyselling

What makes travelers visit a community? How do cultural experiences become sustainable tourism products? And how can the economic benefits reach the people who keep those traditions alive?

Our 2027 series explores these questions through practical examples, expert discussions and community stories.

Traditional cultural crafts and colorful local market
Discover

Distinctive cultural experiences, festivals, crafts, local cuisine and living heritage.

Connect

Communities, tourism operators, destinations, responsible buyers and development partners.

Create value

Market opportunities, cultural safeguarding and sustainable local livelihoods.

2027 · Proposed discussions

Explore the conversations

An evolving programme of online discussions and proposed live industry sessions. Topics, speakers and scheduling are subject to confirmation.

From Storytelling to Storyselling
01 · Storytelling & markets

From Storytelling to Storyselling

How living heritage, short videos and community stories can generate tourism demand and trade.

Marketing the Hidden Heritage of Rural Backroads
02 · Destination marketing

Marketing the Hidden Heritage of Rural Backroads

Turning lesser-known cultural communities into compelling travel destinations.

Is AI Cultural Travel Research Reliable?
03 · Technology & culture

Is AI Cultural Travel Research Reliable?

Exploring gaps in AI knowledge, cultural representation and travel recommendations.

Tourism, Biosphere Reserves & Geoparks
04 · Nature & communities

Tourism, Biosphere Reserves & Geoparks

Connecting biodiversity, cultural heritage and the communities surrounding protected areas.

Who Benefits from Community Tourism?
05 · Community enterprise

Who Benefits from Community Tourism?

Fair-trade procurement, tourism intermediaries and lasting artisan livelihoods.

Building Rural Tourism through Partnerships
06 · Finance & development

Building Rural Tourism through Partnerships

How communities, private enterprises and development institutions can collaborate.

Additional themes under consideration include cultural festivals, provenance and intellectual property, local cultural guides, inclusive tourism and the International Year of Sustainable and Resilient Tourism 2027.

Traditional community cultural performance
A related independent initiative

Cultural Heritage Tourism Awards

Artisanal Collective is exploring an independent recognition programme celebrating exceptional cultural tourism experiences, living heritage, innovation and meaningful benefits for local communities.

Award details, nominations and judging arrangements will be announced separately.

Collaborate with us

Help bring these conversations to the world.

We welcome expressions of interest from cultural heritage organizations, community networks, tourism leaders, development institutions, responsible technology companies and potential programme sponsors.

Contact Artisanal Collective ↗

Speakers, institutional participation, sponsorships and event collaborations are subject to confirmation. No affiliation with any proposed host event or UN agency is implied.

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