About us

True economic empowerment requires that everyone wins—from artisans and their communities to funders, retailers, and the next generation of consumers. The Artisanal Collective™ replaces outdated aid models with a storytelling-first system that builds recognition, demand, and dignity at scale. Powered by AI, our approach radically reduces development costs while unlocking visibility through formats like Madame Planet™, Artisan Encounters Challenge™, and Artisanal Collection in Residence. Our dual-brand strategy—premium (Artisanal Collection™) and luxury (Artisan Lorvée™)—creates direct-to-market pathways that grow organically. As artisan engagement shifts from obscurity to cultural relevance, empowerment begins to sustain itself—reaching millions without needing millions. Every stakeholder gains: artisans increase earnings and pride, consumers connect with purpose, and former development professionals help steward a scalable future for 300 million artisans.

The Artisanal Collective™ uses a hybrid model: a nonprofit drives artisan visibility through storytelling and community engagement, while a mission-aligned for-profit (WH Collection LLC, dba Artisanal Collection™ and Artisan Lorvée™) scales revenue. As visibility grows, empowerment becomes self-sustaining. Up to 50% of for-profit profits are reinvested to advance the nonprofit mission.