About us
True economic empowerment requires that everyone wins—from artisans and their communities to funders, retailers, and the next generation of consumers. The Artisanal Collective™ harnesses AI to radically cut the cost of traditional development, making empowerment scalable, profitable, and sustainable. In place of outdated aid models that leave no lasting legacy, we offer a future-forward infrastructure powered by storytelling, branding, and digital training. Our dual-brand strategy—premium (Artisanal Collection™) and luxury (Artisan Lorvée™)—creates direct-to-market revenue, while our nonprofit platform drives engagement and impact through content like Madame Planet™, the Artisan Encounters Challenge™, and Living Artisan Villages™. Every stakeholder gains: artisans grow their earnings and visibility, consumers discover meaningful alternatives to mass production, and former development professionals find new purpose in stewarding a next-generation system built to uplift 300 million artisans—permanently.
Meet the Founders

Charles Kao
Co-Chair
Expertise: Tourism, Sustainability, Media & Community
Location: France and USA

Jack Whelan
Expertise: International technical, environmental, and sustainability specialist
Location: Australia
International development and ESG consultant with extensive experience across the UK/EU and Asia-Pacific regions.

Lelei LeLaulu
Co-Chair
Expertise: Development Agencies, Media & Community Empowerment
Location: Washington D.C.

Natarajan Ishwaran (Ish)
Expertise: Sustainability, ecological sciences and international environmental policy
Location: France, Paris

Shaun Mann
Expertise: Development Banks & Economic Growth
Location: Washington D.C.
Senior Investment Policy Officer at the IFC/World Bank. Experience in tourism, retail, and investment climate advisory services.
Founding Advisory Council

Al Merschen
Expertise: Leadership & Management, Communication Innovation
Location: USA, Los Angeles
International tourism marketing and strategic communications entrepreneur focused on innovation and collaboration.

Bevan Springer
Expertise: Media & Journalism, Sustainability Leadership
Location: New York City area
Award-winning journalist and media strategist. Founder of CMEx and contributor to outlets including BBC, UN Radio, and the New York Daily News.

Rajeev Lunkad
Expertise: Artisan Community & Commerce, Business Development and Strategy
Location: India
Multidisciplinary architect and co-founder of DirectCreate.com. Known for integrating design, technology, and heritage — including work on India’s new Parliament. Global speaker and artisan ecosystem strategist.

Sheela Venkatraman Lunkad
Expertise: Artisan Community & Commerce, Business Development and Strategy
Location: India